I think we can all agree that 2020 been a year unlike any other.
Most of us had no idea what the concrete lifting business was going to look like when the pandemic hit us back in March. I spoke to many of you in the spring – we were all nervous for the coming months.
Here it is, November… It’s now safe to say that business was pretty great!
Homeowners found themselves spending a lot of time at home this year, which gave them the opportunity to focus on improving their homes. Sunken orches, driveways, and pool decks all over the country were being raised every day.
Looks to me like the first part of 2021 could be the same. A lot of time at home.
Most concrete businesses have a slow time from November through January. This is the time to focus on how you’re going to make the most of 2021. Over the next two weeks, we are going to talk about things you can do now in your business to set you up for success next year.
Let’s dive in.
The first thing you should focus on to position your concrete business for success in 2021 is to attend networking events in your community.
If you cover a whole state, you should aim to attend these events in your larger communities. What is a networking event? Chamber luncheons, builders association meetings, engineer association meetings, real estate meetings. Some chambers have meetings for the sole purpose of networking and they are great.
How can you find out about these networking meetings? Ask friends and family that are in these industries. They can take you as a guest and are always happy to do it.
The more people that you meet at networking events are the more people that become aware of your business.
Here’s how you make the most of a networking event:
- Wear a shirt with your logo on it.
- Take a stack of business cards with you.
- Have a 30-second elevator speech ready to go. This is a short speech that you say tells people what problem your business solves, how they solve it, why people should trust you, and a call to action. “Hi, I’m Jake Smith with Atlas Concrete Lifting. We fix your broken concrete using polyurethane foam to lift and level concrete back into its original position. This saves our customers more than 50% over the cost of replacing their concrete.”
- Keep the business cards that you get at these networking events and make notes on the backs of these cards if you had any conversations you should remember.
- Go on to LinkedIn and ask these people to connect with you. Don’t have a LinkedIn account? You should. Any opportunity to have your business name on a website other than your own helps your website search rankings…it’s that easy. Also, if you do any marketing or advertising on LinkedIn down the road, these people will see those posts and your business will be top-of-mind for them.
- For anyone that you had a productive conversation with about your business – maybe they had a friend who was talking about their concrete problems at home – email then to tell them it was great to meet them and can you forward this email to your friend?
If you’re going to take the time to go to networking events, make the most of it. The follow up after the event is where you’ll find the leads. Be consistent. Here are some more tips on networking.
Make networking a priority. If you have a senior sales consultant, send him instead or in addition to you. Try to attend at least one networking event a week so it isn’t a big-time commitment. Meet as many people as you can and follow up.
Do this for the next 3 months and see what comes of it.
You should also join your local Chamber of Commerce and attend meetings each month. If you don’t have the time to attend during your busy months, send your admin person. That consistent attendance will help your business in the long run. What are some other tips that you have for networking? Contact us and I’ll update the article with the latest input.